Modern, functional and sustainable bags designed in the heart of Hamburg. Start your urban adventure with Johnny Urban now.

Which rolltop is the right one?


Always on the go, hectic everyday life, in between traveling and also sport? Then our roll top "Allen" is perfect for you. With its many compartments and functions you stay organized.


Do you like simple designs without a lot of frills? Then our roll top "Robin" is ideal for you. Reduced, but still with all the subjects you need for work, leisure time or university.

Eco Series

Sustainably made from pet

Our backpacks from the "Eco Series" are made of polyester, which is made from recycled plastic bottles. Plastic waste is used in a new way and the consumption of natural resources is reduced.

About Us

story & vision

We are a young founder-managed company from Hamburg. Learn more about our story & our vision.


brand new

Small day pack

With its small, compact shape, "Jona Small" is your ideal companion for the summer. It fits everything you need for your day.

The purchase decision was 100% correct. I am super happy with my new backpack



Your order will be delivered within 2-3 days with DHL GoGreen.