Urban. Lifestyle. Style.
Backpacks, bags, and clothing for your urban everyday life. Johnny Urban accompanies you, no matter what the day holds. Find your perfect style now.
Our new product highlights
Rolltop Backpack "Allen 2.0"
We've upgraded our bestseller Rolltop "Allen". Now with even smarter features for your everyday life.
Backpack "Kian Large"
Our new backpack for everyone who is always on the go. Plenty of space and well-thought-out features for everyday use and short trips.
Roll-top Backpack "Luca"
Our new minimalist: Rolltop Backpack "Luca". All the functions you really need in your everyday life, but packed into a backpack as minimalist as possible.
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JU – new look, same DNA.
Change happens step by step – together with you.
In recent years, our brand has grown, as has our aspiration for design, clarity, and attitude. That's why we have evolved our logo:
The familiar head has become our initials "JU."
Reduced, precise, and focused on the essentials. A look that shows where we stand and what's coming.
What remains: timeless design, high quality, and well-thought-out features for your everyday life.
That's what you say
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